ASO Updates – Latest ASO News

App Store’s PPO Tests Unaffected by Updates

Despite the recent updates blocking certain features, the App Store’s PPO tests remain unaffected, allowing developers to continue exploring new ways to optimize app discoverability and user engagement. The App Store, a thriving marketplace for mobile apps, is constantly evolving to provide developers with innovative tools and techniques to optimize app discoverability and drive user… Continue reading App Store’s PPO Tests Unaffected by Updates

Google Play Store Search Bar Started to Show Categories

Google Play Store search bar changed! The Google Play Store, the go-to platform for Android apps, is experimenting with an innovative feature. In a recent test conducted by Google, category suggestions have started appearing as soon as the search bar is clicked, offering users a convenient way to explore specific app genres. If implemented permanently,… Continue reading Google Play Store Search Bar Started to Show Categories