ASO Updates – Latest ASO News

Promotional Content Takes Top Spot in Google Play Store Search

In the ever-evolving world of mobile apps and digital platforms, Google Play has introduced yet another game-changing update. For businesses and marketers keenly monitoring their metrics, understanding these changes is crucial. With the change made by Google, Promotional Content takes top spot at the forefront of all creatives. Let’s dive deep into the latest modification […]

App Store’s PPO Tests Unaffected by Updates

Despite the recent updates blocking certain features, the App Store’s PPO tests remain unaffected, allowing developers to continue exploring new ways to optimize app discoverability and user engagement. The App Store, a thriving marketplace for mobile apps, is constantly evolving to provide developers with innovative tools and techniques to optimize app discoverability and drive user […]

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