In an unprecedented move, Apple has revised its App Store guidelines, now allowing the development and distribution of game emulators on its platform. This significant shift, confirmed through an email to developers, marks a new era for gaming enthusiasts and developers alike. The inclusion of game emulators in the App Store, a feature avidly awaited […]
App Store Connect Search and Discovery has been changed. Apple added a new tab to the top menu with the change it made to App Store Connect on February 29. No official statement has yet been made regarding the details of the tab called Search and Discovery Services. Developers who logged into ASC as of […]
In an exciting development for app developers and marketers, Apple Search Ads (ASA) is set to revolutionize the app promotion landscape in Latin America with its expansion into Brazil and eight other markets. This strategic move not only signifies Apple’s commitment to globalizing its advertising platform but also presents an unprecedented opportunity for developers to […]
In a recent discovery, it seems that Google Play Store is gearing up to revolutionize the way users interact with app listings: Google Play Store App FAQs. With the emergence of version 39.1, a new feature, known as App FAQs, has been spotted, promising to streamline the user experience by providing quick answers to commonly […]
Google Play Store Japan title limit change will affect the ASO strategy in Japan! There are now two different title limits based on two different character shapes used in Japan. The title limit in Japan has changed to 15 characters if full-width characters are used, and 30 characters if half-width characters are used. For this reason, […]
Google Play search bar combines events and categories! Google continues to run new tests to improve the user experience on the Play Store. Google, which officially announced that it will feature apps in the search bar at Google I/O 2023, has now started to offer various search terms along with the featured apps. On June […]
In the ever-evolving world of mobile apps and digital platforms, Google Play has introduced yet another game-changing update. For businesses and marketers keenly monitoring their metrics, understanding these changes is crucial. With the change made by Google, Promotional Content takes top spot at the forefront of all creatives. Let’s dive deep into the latest modification […]
In the vast ocean of apps, ensuring user trust and safety, especially in sensitive categories like VPN, becomes paramount. Google, in its ongoing endeavor to enhance user experience and safety, is introducing a fresh feature in its Play Store: the Shield Banner for VPN apps. Why the Shield Banner for VPN apps? With rising concerns […]
Apple has finally made available the pre-orders by region in App Store feature that it had previously introduced. With the official announcement made on September 13, all details of the new feature were given. In a move set to revolutionize how developers target and release apps, Apple recently unveiled a groundbreaking feature: regional pre-orders for […]
Despite the recent updates blocking certain features, the App Store’s PPO tests remain unaffected, allowing developers to continue exploring new ways to optimize app discoverability and user engagement. The App Store, a thriving marketplace for mobile apps, is constantly evolving to provide developers with innovative tools and techniques to optimize app discoverability and drive user […]
