ASO Updates – Latest ASO News

Game emulators App Store guideline change

In an unprecedented move, Apple has revised its App Store guidelines, now allowing the development and distribution of game emulators on its platform. This significant shift, confirmed through an email to developers, marks a new era for gaming enthusiasts and developers alike. The inclusion of game emulators in the App Store, a feature avidly awaited… Continue reading Game emulators App Store guideline change

What is App Store Connect Search and Discovery Services?

App Store Connect Search and Discovery has been changed. Apple added a new tab to the top menu with the change it made to App Store Connect on February 29. No official statement has yet been made regarding the details of the tab called Search and Discovery Services. Developers who logged into ASC as of… Continue reading What is App Store Connect Search and Discovery Services?

ASA Brazil and Search Ads LATAM Expansion

In an exciting development for app developers and marketers, Apple Search Ads (ASA) is set to revolutionize the app promotion landscape in Latin America with its expansion into Brazil and eight other markets. This strategic move not only signifies Apple’s commitment to globalizing its advertising platform but also presents an unprecedented opportunity for developers to… Continue reading ASA Brazil and Search Ads LATAM Expansion

Pre-orders by region in App Store

Apple has finally made available the pre-orders by region in App Store feature that it had previously introduced. With the official announcement made on September 13, all details of the new feature were given. In a move set to revolutionize how developers target and release apps, Apple recently unveiled a groundbreaking feature: regional pre-orders for… Continue reading Pre-orders by region in App Store

App Store’s PPO Tests Unaffected by Updates

Despite the recent updates blocking certain features, the App Store’s PPO tests remain unaffected, allowing developers to continue exploring new ways to optimize app discoverability and user engagement. The App Store, a thriving marketplace for mobile apps, is constantly evolving to provide developers with innovative tools and techniques to optimize app discoverability and drive user… Continue reading App Store’s PPO Tests Unaffected by Updates